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Business Articles - Intellectualize.org - the best article directory!1: Restaurant Business Plan
Do you love the thought of serving others with great dining? Are you very good with details, management and most importantly, food preparation? If you find these enjoyable, opening your own restaurant will probably be a wonderful experience for you. Whether you plan to enter a franchise in the fast food industry, open up a "country kitchen" style family restaurant or an elegant restaurant for fine dining, you can follow the guide below for a smooth and organized beginning. Restaurant Business Plan You'll need to develop a restaurant business plan from the very start to give you direction and practical goals for your new business. Create a business plan that covers all the basics of your future business, such as: 1. Type of restaurant you plan to open. 2. Location of your restaurant. 3. Will you rent or own the restaurant building? 4. How will you pay for your building and other startup costs? Will a business loan be necessary? 5. What will be the dining capacity for your building? 6. How will you serve? Options may be buffet only, order or buffet, or by order only. Either way, you'll need to determine these things before committing to a building plan to be sure the layout and amount of space will be sufficient. 7. How many employees will you hire - waitresses, cooks, cashiers, cleaning crew? 8. Set definite goals for your restaurant. Once you've created a business plan, and have everything planned the way you want it, you're ready to start making your business a reality. Finding the Location If you don't already have a good location in mind, consider these possibilities: - Near or within a shopping mall. - On a very busy highway. - Near an Interstate exit. - Near an office establishment, e.g. doctors or a hospital. - Near a popular attraction if you live in a large city. Your location will be the key to getting customers. The more visibility you have, the better. Your customers can't visit you if they don't know you exist! To Rent or Own? Your restaurant building's inside space as well as the parking area are very important. Why? What if you can only fit twenty cars in your parking area, but seat fifty families in the restaurant? This could be a problem. Also, if you choose a restaurant building that's too small, you might have to turn customers away. A building that's too large might be too expensive. Either way, you could end up in a tight bind. Although owning a building certainly has many benefits, renting or leasing may be the best route while starting out. You'll be able to test the waters without making a large buying committment for a building. A rent-to-own or lease-to-own agreement might be a good idea, with both you and the building owner understanding that everything is contengent upon your restaurant doing well in that particular building. If the restaurant is doing great, then you might be able to purchase the building later on. Also, you can find out if it would possible to make additions to the building later if you need to expand. This would save you the trouble of moving. Your goal initially is to find out what works for your restaurant, how many people will come, how much room you will really need, etc. Once you have tested these factors, you'll be ready to own your building. Restaurant Design If you're going to open a unique restaurant of your own (not a franchise), then you'll want to choose a restaurant design and decor that sets a certain mood for your customers. Determine what type of restaurant you want to have and decorate it to fit your theme or dining style. Some ideas might be to use pastel colors with lots of green plants to create an upbeat, fresh atmosphere. Dark colors with elegant oriental rugs, and dramatic designs on the walls can create a romantic, peaceful mood. Bright, bold colors are great for a small cafe. No matter what type of restaurant, create a decor that will leave a lasting impression on your customers. Details, Details, Details You're probably aware of the fact that there are many details to owning a restaurant. You'll need to be extremely organized to keep up with it all - food orders, preparation techniques, serving techniques, cleanliness, etc. Get organized before your business opens. Determine now how you will keep all of these things running smoothly. If you wait until the restaurant's already going full blast, you might not have the time necessary to really get organized. Plan ahead now for peace later! Legal Restaurant Requirements Do your homework in advance to find out what's required locally and federally to open a restaurant. You'll need to obtain a business license from your local clerk, and also find out how to prepare for taxes. In many counties, restaurants pay an extra sales tax. You'll need to know all of these facts in advance. Finances for Your Restaurant Besides the building, there will be other financial responsibilities to consider. You'll need to have ample cash flow to keep your food ingredients stocked. Also, you'll need cooking accessories and appliances, furnishings and decor items, office supplies, cleaning supplies, etc. If you need extra funds for a smooth, worry-free start, you might be able to get a business loan to cover these costs. Pricing your Food When you're ready to open, you'll need to have a pricing schedule with menus all ready to go. Plan your pricing based on making a profit, all things considered. Don't cheapen your services. You might offer some sort of promotional special when you first open, but make sure your customers understand that it's a promotional price only. Otherwise, they'll expect it the next time they visit. Pricing for a restaurant business is another very detailed responsibility. You might want to consult a fellow restaurant owner for tips or do some online research of your own. Taking the steps above will enable you to cover all bases when opening your new restaurant. You'll enjoy serving others with fine foods even more if you have all the details worked out before your grand opening. 2: Tips for Finding the Perfect Small Business Franchise Opportunity A small business franchise can be a very successful adventure. To many beginning entrepreneurs, a franchise provides the structure and branding that people enjoy. Franchises take the guesswork out of marketing, logo and design creation, and even management techniques. The name recognition is instant, relieving the business owner of spending months creating a name for the business. Find a small business franchise that offers products you are interested in selling. In order to be successful in business, you should be doing or selling something you are interested in. If you enjoy using the products you offer or like performing the services, chances are you will stay in operation longer and live a happier lifestyle. Small business owners spend countless hours starting and keeping a business going, and if you are able to become truly involved in the project, you will be sure to achieve better results. Make sure you have the cash to invest in the small business franchise opportunity. Investing in a small business franchise opportunity can be very costly. Most established franchises today require a substantial amount of money to invest. If you will be strapped to come up with the initial investment, you need to either wait or select a different small business opportunity. You should remember that your personal and business life will need to be stable after your franchise investment. Putting all of your money toward the business will leave you with little to work with for a while; profits from business startups take weeks - even months - to surface. It is also a good idea to invest your money in a stable, well-established franchise. New business opportunities are available all the time, but it is the best idea to go with a name you trust. Products with a widely-recognized name will be much more likely to sell than those from a newer company. New franchise opportunities have not been tested as well as older, more stable ones. If possible, locate other operators of the franchise who are in your area and contact them. Ask them how they like the company overall and if they would choose to franchise with them again. Does the franchise give you some freedom in running your small business? Are you required to purchase items to be sold from the franchise's chosen distributors, or are you given the freedom to choose your own vendors? Many times it is possible to find the same goods for lower prices. If you are able to sell products at a more competitive rate, you will be much more likely to make a profit. If you are stuck selling products that come from a more expensive vendor, you may find it difficult to break even. If, upon the expiration of your contract with the franchise, you would like to convert your store into an independent operation, will you be able to? You may find that you would like to make a go of it without the backing of the franchise, and it is important to understand if this is a possibility before you sign up with the franchise. Also, will the contract be automatically renewed? If so, you will want to be aware of the renewal date and plan accordingly. If the thought of an automatically renewed contract seems ominous to you, look elsewhere for a similar franchise opportunity. Page 1 of 1 1 |